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OUR BRAND

You are defined by God and sculpted by God. Beauty in God's eyes goes beyond cosmetics. Join a Christian faith-based global movement to empower women to embrace themselves with the same love that God has for us.

Unveil Your True Radiance

In a world where beauty standards constantly shift and expectations often feel unattainable, our mission is simple yet profound: to empower every woman to embrace her natural beauty and radiate confidence. At God Defined Beauty LLC, we believe that true beauty lies not in fitting into a mold, but in celebrating the unique, authentic self that each woman embodies.

Our journey

Our story began with a vision—a vision to create a space where women from all walks of life could discover the joy of self-expression through beauty without compromise. We understand that beauty isn’t about conforming to trends or meeting external standards; it’s about feeling good in your skin and confidently showcasing your individuality.

Inspired by the diverse spectrum of natural beauty, we set out to craft a collection that honors and enhances the unique features of every woman. Our eyeshadow palettes are more than just makeup; they are tools for self-expression and empowerment. Each shade is carefully designed to complement and highlight the natural hues and tones that make you, uniquely you.

Our Mission

At God Defined Beauty LLC, our mission is to foster a global community where every woman can feel beautiful, confident, and unapologetically herself. We are committed to celebrating and uplifting the natural beauty of women everywhere. We envision a world where beauty is not a barrier but a bridge—connecting women with their own self-worth and potential. Our mission is to improve the quality of life by building self-esteem worldwide. 

Why We Do It

"Why I Do This"
As a little girl, I was quiet, shy, and often told I wasn’t enough.
Words hurt—and those words followed me into adulthood.
But healing is possible. Confidence can be built.
Now, I help women rewrite those old stories, step into their worth, and own their God-given confidence.
Because no woman should ever feel like she’s not enough.

 

Join Us

As you open our eyeshadow palette and lip gloss, know that you are holding more than just a product; you’re embracing a philosophy that celebrates the beauty of individuality. We invite you to join us on this journey. Let’s rewrite the narrative of beauty together, making it inclusive, diverse, and true to who we are.

Together, let’s unveil our true radiance and inspire a world where every woman feels empowered to shine with confidence.

Welcome to God Defined Beauty LLC —where your natural beauty is our greatest inspiration.

 

MEET CEO - FOUNDER SHANNON LEACH

I've always had a passion for helping women find the beauty within themselves and inspiring women worldwide that true beauty resides inside of us. I began my love for cosmetics when I was younger, working for Estee Lauder as a beauty advisor. Then, I felt a calling to start my own beauty company.  Through my struggles of feeling not enough I wanted to uplift women with makeup and with the word of God! True beauty comes from within, and my goal is to empower women to embrace their unique beauty. You are enough! You are beautiful! 

Welcome to God Defined Beauty LLC